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Size of the US Other Direct Selling Establishments industry

NAICS 454390, Other Direct Selling Establishments. Every figure on this page was published by a federal statistical agency and carries its source and period. Palanor does not estimate: a period the agency didn’t publish shows as missing, and a figure it withheld shows as withheld. This is a NAICS 2017 code that the 2022 edition replaced; the Census surveys that still publish on the 2017 basis keep it alive.

Key figures

Receipts (sales, shipments or revenue)
$25.1 billion
2017 · Economic Census
All establishments, current dollars
Employment
114,655
2023 · County Business Patterns
Paid employees in the pay period including March 12
Establishments
22,088
2023 · County Business Patterns
Firms
22,282
2017 · Economic Census
Annual payroll
$5.7 billion
2023 · County Business Patterns

Over time

Employment · Quarterly Census of Employment and WagesLatest 68,498 · 2021-Q4
2019-Q1: 60,1522019-Q2: 62,2962019-Q3: 62,6302019-Q4: 65,1012020-Q1: 59,3892020-Q2: 57,5022020-Q3: 58,9482020-Q4: 62,6582021-Q1: 60,1662021-Q2: 63,4002021-Q3: 65,0072021-Q4: 68,498
Show the numbers
PeriodValue
2021-Q468,498
2021-Q365,007
2021-Q263,400
2021-Q160,166
2020-Q462,658
2020-Q358,948
2020-Q257,502
2020-Q159,389
2019-Q465,101
2019-Q362,630
2019-Q262,296
2019-Q160,152

Source: U.S. Bureau of Labor Statistics, Quarterly Census of Employment and Wages · Private-sector jobs in the third month of each quarter

Employment · County Business PatternsLatest 114,655 · 2023
2017: 111,7982018: 107,5282019: 107,0292020: 101,8052021: 102,5292022: 120,1752023: 114,655
Show the numbers
PeriodValue
2023114,655
2022120,175
2021102,529
2020101,805
2019107,029
2018107,528
2017111,798

Source: U.S. Census Bureau, County Business Patterns · Paid employees in the pay period including March 12

Establishments · Quarterly Census of Employment and WagesLatest 13,563 · 2021-Q4
2019-Q1: 11,5832019-Q2: 11,6392019-Q3: 11,9092019-Q4: 12,3662020-Q1: 12,0812020-Q2: 12,0172020-Q3: 12,4532020-Q4: 12,9092021-Q1: 12,5902021-Q2: 13,0392021-Q3: 13,3182021-Q4: 13,563
Show the numbers
PeriodValue
2021-Q413,563
2021-Q313,318
2021-Q213,039
2021-Q112,590
2020-Q412,909
2020-Q312,453
2020-Q212,017
2020-Q112,081
2019-Q412,366
2019-Q311,909
2019-Q211,639
2019-Q111,583

Source: U.S. Bureau of Labor Statistics, Quarterly Census of Employment and Wages · Private ownership

Establishments · County Business PatternsLatest 22,088 · 2023
2017: 24,0442018: 23,7092019: 23,3342020: 23,5132021: 23,9152022: 24,3202023: 22,088
Show the numbers
PeriodValue
202322,088
202224,320
202123,915
202023,513
201923,334
201823,709
201724,044

Source: U.S. Census Bureau, County Business Patterns

Total wages in the quarter · Quarterly Census of Employment and WagesLatest $1.1 billion · 2021-Q4
2019-Q1: $810.4 million2019-Q2: $771.9 million2019-Q3: $799.5 million2019-Q4: $888.3 million2020-Q1: $826.8 million2020-Q2: $765.6 million2020-Q3: $815.4 million2020-Q4: $987.8 million2021-Q1: $888.7 million2021-Q2: $930.4 million2021-Q3: $922.2 million2021-Q4: $1.1 billion
Show the numbers
PeriodValue
2021-Q4$1.1 billion
2021-Q3$922.2 million
2021-Q2$930.4 million
2021-Q1$888.7 million
2020-Q4$987.8 million
2020-Q3$815.4 million
2020-Q2$765.6 million
2020-Q1$826.8 million
2019-Q4$888.3 million
2019-Q3$799.5 million
2019-Q2$771.9 million
2019-Q1$810.4 million

Source: U.S. Bureau of Labor Statistics, Quarterly Census of Employment and Wages · Private ownership

Annual payroll · County Business PatternsLatest $5.7 billion · 2023
2017: $4.3 billion2018: $4.3 billion2019: $4.5 billion2020: $4.5 billion2021: $5.0 billion2022: $5.7 billion2023: $5.7 billion
Show the numbers
PeriodValue
2023$5.7 billion
2022$5.7 billion
2021$5.0 billion
2020$4.5 billion
2019$4.5 billion
2018$4.3 billion
2017$4.3 billion

Source: U.S. Census Bureau, County Business Patterns

The ledger

Every published measure

MeasureSourceLatestPeriodHistory
EmploymentPrivate-sector jobs in the third month of each quarterQuarterly Census of Employment and Wages68,4982021-Q42019-Q1–2021-Q4 · 12 published
EstablishmentsPrivate ownershipQuarterly Census of Employment and Wages13,5632021-Q42019-Q1–2021-Q4 · 12 published
Total wages in the quarterPrivate ownershipQuarterly Census of Employment and Wages$1.1 billion2021-Q42019-Q1–2021-Q4 · 12 published
Annual payrollCounty Business Patterns$5.7 billion20232017–2023 · 7 published
EmploymentPaid employees in the pay period including March 12County Business Patterns114,65520232017–2023 · 7 published
EstablishmentsCounty Business Patterns22,08820232017–2023 · 7 published
Annual payrollEconomic Census$4.1 billion20172017–2017 · 1 published
EmploymentPaid employees in the pay period including March 12Economic Census109,17520172017–2017 · 1 published
EstablishmentsEconomic Census24,03020172017–2017 · 1 published
FirmsEconomic Census22,28220172017–2017 · 1 published
Receipts (sales, shipments or revenue)All establishments, current dollarsEconomic Census$25.1 billion20172017–2017 · 1 published

Sources

Where every number comes from

Figures are in current dollars and are the agencies’ own, revised when they revise. Each program defines its universe differently (employer firms, private ownership, all establishments), so figures from different sources are not meant to add up. This page is not endorsed by the Census Bureau, BEA or BLS. The same data is in the Palanor API (/v1/industries) and the MCP (palanor_get_industry). All industries.