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Size of the US Hobby, Toy, and Game Stores industry

NAICS 45112, Hobby, Toy, and Game Stores. Every figure on this page was published by a federal statistical agency and carries its source and period. Palanor does not estimate: a period the agency didn’t publish shows as missing, and a figure it withheld shows as withheld. This is a NAICS 2017 code that the 2022 edition replaced; the Census surveys that still publish on the 2017 basis keep it alive.

Key figures

Receipts (sales, shipments or revenue)
$17.4 billion
2017 · Economic Census
All establishments, current dollars
Sales
$2.1 billion
2026-07 · Monthly Retail Trade Survey
Employer firms by kind of business, current dollars
Sales
$17.6 billion
2022 · Annual Retail Trade Survey
Employer firms by kind of business, current dollars
Employment
104,990
2023 · County Business Patterns
Paid employees in the pay period including March 12
Establishments
8,803
2023 · County Business Patterns
Firms
4,668
2017 · Economic Census

Over time

How it has changed

Sales · Monthly Retail Trade SurveyLatest $2.1 billion · 2026-07
2011-08: $1.0 billion2011-09: $1.1 billion2011-10: $1.2 billion2011-11: $1.9 billion2011-12: $2.9 billion2012-01: $1.0 billion2012-02: $1.1 billion2012-03: $1.2 billion2012-04: $1.1 billion2012-05: $1.1 billion2012-06: $1.1 billion2012-07: $1.1 billion2012-08: $1.1 billion2012-09: $1.1 billion2012-10: $1.2 billion2012-11: $1.9 billion2012-12: $2.9 billion2013-01: $989.0 million2013-02: $1.0 billion2013-03: $1.2 billion2013-04: $1.1 billion2013-05: $1.1 billion2013-06: $1.0 billion2013-07: $1.1 billion2013-08: $1.1 billion2013-09: $1.1 billion2013-10: $1.3 billion2013-11: $2.1 billion2013-12: $3.2 billion2014-01: $977.0 million2014-02: $1.0 billion2014-03: $1.2 billion2014-04: $1.2 billion2014-05: $1.1 billion2014-06: $1.0 billion2014-07: $1.1 billion2014-08: $1.1 billion2014-09: $1.2 billion2014-10: $1.3 billion2014-11: $2.1 billion2014-12: $3.4 billion2015-01: $1.1 billion2015-02: $1.1 billion2015-03: $1.3 billion2015-04: $1.2 billion2015-05: $1.2 billion2015-06: $1.1 billion2015-07: $1.1 billion2015-08: $1.2 billion2015-09: $1.2 billion2015-10: $1.4 billion2015-11: $2.1 billion2015-12: $3.4 billion2016-01: $1.2 billion2016-02: $1.2 billion2016-03: $1.3 billion2016-04: $1.2 billion2016-05: $1.2 billion2016-06: $1.2 billion2016-07: $1.2 billion2016-08: $1.2 billion2016-09: $1.3 billion2016-10: $1.4 billion2016-11: $2.2 billion2016-12: $3.3 billion2017-01: $1.1 billion2017-02: $1.1 billion2017-03: $1.3 billion2017-04: $1.2 billion2017-05: $1.2 billion2017-06: $1.1 billion2017-07: $1.1 billion2017-08: $1.2 billion2017-09: $1.3 billion2017-10: $1.4 billion2017-11: $2.2 billion2017-12: $3.1 billion2018-01: $1.1 billion2018-02: $1.2 billion2018-03: $1.6 billion2018-04: $1.3 billion2018-05: $1.4 billion2018-06: $1.2 billion2018-07: $996.0 million2018-08: $1.0 billion2018-09: $1.1 billion2018-10: $1.2 billion2018-11: $1.9 billion2018-12: $2.0 billion2019-01: $1.1 billion2019-02: $1.0 billion2019-03: $1.2 billion2019-04: $1.1 billion2019-05: $1.2 billion2019-06: $1.1 billion2019-07: $1.1 billion2019-08: $1.2 billion2019-09: $1.2 billion2019-10: $1.3 billion2019-11: $1.9 billion2019-12: $2.2 billion2020-01: $1.1 billion2020-02: $1.1 billion2020-03: $815.0 million2020-04: $339.0 million2020-05: $1.1 billion2020-06: $1.3 billion2020-07: $1.3 billion2020-08: $1.4 billion2020-09: $1.5 billion2020-10: $1.6 billion2020-11: $2.2 billion2020-12: $2.4 billion2021-01: $1.5 billion2021-02: $1.3 billion2021-03: $1.7 billion2021-04: $1.5 billion2021-05: $1.5 billion2021-06: $1.5 billion2021-07: $1.5 billion2021-08: $1.5 billion2021-09: $1.6 billion2021-10: $1.7 billion2021-11: $2.4 billion2021-12: $2.6 billion2022-01: $1.4 billion2022-02: $1.4 billion2022-03: $1.6 billion2022-04: $1.6 billion2022-05: $1.5 billion2022-06: $1.4 billion2022-07: $1.5 billion2022-08: $1.6 billion2022-09: $1.7 billion2022-10: $1.8 billion2022-11: $2.6 billion2022-12: $2.8 billion2023-01: $1.5 billion2023-02: $1.4 billion2023-03: $1.6 billion2023-04: $1.4 billion2023-05: $1.5 billion2023-06: $1.5 billion2023-07: $1.4 billion2023-08: $1.6 billion2023-09: $1.7 billion2023-10: $1.7 billion2023-11: $2.6 billion2023-12: $2.8 billion2024-01: $1.4 billion2024-02: $1.4 billion2024-03: $1.6 billion2024-04: $1.4 billion2024-05: $1.5 billion2024-06: $1.4 billion2024-07: $1.4 billion2024-08: $1.6 billion2024-09: $1.6 billion2024-10: $1.8 billion2024-11: $2.8 billion2024-12: $2.9 billion2025-01: $1.5 billion2025-02: $1.4 billion2025-03: $1.7 billion2025-04: $1.6 billion2025-05: $1.7 billion2025-06: $1.6 billion2025-07: $1.7 billion2025-08: $1.9 billion2025-09: $2.0 billion2025-10: $2.2 billion2025-11: $3.1 billion2025-12: $3.3 billion2026-01: $1.9 billion2026-02: $1.8 billion2026-03: $2.0 billion2026-04: $1.9 billion2026-05: $2.1 billion2026-06: $2.0 billion2026-07: $2.1 billion
Show the numbers
PeriodValue
2026-07$2.1 billion
2026-06$2.0 billion
2026-05$2.1 billion
2026-04$1.9 billion
2026-03$2.0 billion
2026-02$1.8 billion
2026-01$1.9 billion
2025-12$3.3 billion
2025-11$3.1 billion
2025-10$2.2 billion
2025-09$2.0 billion
2025-08$1.9 billion
2025-07$1.7 billion
2025-06$1.6 billion
2025-05$1.7 billion
2025-04$1.6 billion
2025-03$1.7 billion
2025-02$1.4 billion
2025-01$1.5 billion
2024-12$2.9 billion
2024-11$2.8 billion
2024-10$1.8 billion
2024-09$1.6 billion
2024-08$1.6 billion
2024-07$1.4 billion
2024-06$1.4 billion
2024-05$1.5 billion
2024-04$1.4 billion
2024-03$1.6 billion
2024-02$1.4 billion
2024-01$1.4 billion
2023-12$2.8 billion
2023-11$2.6 billion
2023-10$1.7 billion
2023-09$1.7 billion
2023-08$1.6 billion
2023-07$1.4 billion
2023-06$1.5 billion
2023-05$1.5 billion
2023-04$1.4 billion
2023-03$1.6 billion
2023-02$1.4 billion
2023-01$1.5 billion
2022-12$2.8 billion
2022-11$2.6 billion
2022-10$1.8 billion
2022-09$1.7 billion
2022-08$1.6 billion
2022-07$1.5 billion
2022-06$1.4 billion
2022-05$1.5 billion
2022-04$1.6 billion
2022-03$1.6 billion
2022-02$1.4 billion
2022-01$1.4 billion
2021-12$2.6 billion
2021-11$2.4 billion
2021-10$1.7 billion
2021-09$1.6 billion
2021-08$1.5 billion
2021-07$1.5 billion
2021-06$1.5 billion
2021-05$1.5 billion
2021-04$1.5 billion
2021-03$1.7 billion
2021-02$1.3 billion
2021-01$1.5 billion
2020-12$2.4 billion
2020-11$2.2 billion
2020-10$1.6 billion
2020-09$1.5 billion
2020-08$1.4 billion
2020-07$1.3 billion
2020-06$1.3 billion
2020-05$1.1 billion
2020-04$339.0 million
2020-03$815.0 million
2020-02$1.1 billion
2020-01$1.1 billion
2019-12$2.2 billion
2019-11$1.9 billion
2019-10$1.3 billion
2019-09$1.2 billion
2019-08$1.2 billion
2019-07$1.1 billion
2019-06$1.1 billion
2019-05$1.2 billion
2019-04$1.1 billion
2019-03$1.2 billion
2019-02$1.0 billion
2019-01$1.1 billion
2018-12$2.0 billion
2018-11$1.9 billion
2018-10$1.2 billion
2018-09$1.1 billion
2018-08$1.0 billion
2018-07$996.0 million
2018-06$1.2 billion
2018-05$1.4 billion
2018-04$1.3 billion
2018-03$1.6 billion
2018-02$1.2 billion
2018-01$1.1 billion
2017-12$3.1 billion
2017-11$2.2 billion
2017-10$1.4 billion
2017-09$1.3 billion
2017-08$1.2 billion
2017-07$1.1 billion
2017-06$1.1 billion
2017-05$1.2 billion
2017-04$1.2 billion
2017-03$1.3 billion
2017-02$1.1 billion
2017-01$1.1 billion
2016-12$3.3 billion
2016-11$2.2 billion
2016-10$1.4 billion
2016-09$1.3 billion
2016-08$1.2 billion
2016-07$1.2 billion
2016-06$1.2 billion
2016-05$1.2 billion
2016-04$1.2 billion
2016-03$1.3 billion
2016-02$1.2 billion
2016-01$1.2 billion
2015-12$3.4 billion
2015-11$2.1 billion
2015-10$1.4 billion
2015-09$1.2 billion
2015-08$1.2 billion
2015-07$1.1 billion
2015-06$1.1 billion
2015-05$1.2 billion
2015-04$1.2 billion
2015-03$1.3 billion
2015-02$1.1 billion
2015-01$1.1 billion
2014-12$3.4 billion
2014-11$2.1 billion
2014-10$1.3 billion
2014-09$1.2 billion
2014-08$1.1 billion
2014-07$1.1 billion
2014-06$1.0 billion
2014-05$1.1 billion
2014-04$1.2 billion
2014-03$1.2 billion
2014-02$1.0 billion
2014-01$977.0 million
2013-12$3.2 billion
2013-11$2.1 billion
2013-10$1.3 billion
2013-09$1.1 billion
2013-08$1.1 billion
2013-07$1.1 billion
2013-06$1.0 billion
2013-05$1.1 billion
2013-04$1.1 billion
2013-03$1.2 billion
2013-02$1.0 billion
2013-01$989.0 million
2012-12$2.9 billion
2012-11$1.9 billion
2012-10$1.2 billion
2012-09$1.1 billion
2012-08$1.1 billion
2012-07$1.1 billion
2012-06$1.1 billion
2012-05$1.1 billion
2012-04$1.1 billion
2012-03$1.2 billion
2012-02$1.1 billion
2012-01$1.0 billion
2011-12$2.9 billion
2011-11$1.9 billion
2011-10$1.2 billion
2011-09$1.1 billion
2011-08$1.0 billion

Last 15 years shown; published since 1992-01, all of it in the API. · Source: U.S. Census Bureau, Monthly Retail Trade Survey · Employer firms by kind of business, current dollars · Agency label: Hobby, Toy, and Game Stores

Sales · Annual Retail Trade SurveyLatest $17.6 billion · 2022
1992: $10.6 billion1993: $11.0 billion1994: $12.2 billion1995: $13.1 billion1996: $13.8 billion1997: $14.4 billion1998: $15.2 billion1999: $15.9 billion2000: $16.3 billion2001: $16.1 billion2002: $16.2 billion2003: $15.9 billion2004: $15.6 billion2005: $15.5 billion2006: $15.3 billion2007: $15.6 billion2008: $15.4 billion2009: $14.9 billion2010: $15.2 billion2011: $15.4 billion2012: $15.9 billion2013: $16.2 billion2014: $16.8 billion2015: $17.4 billion2016: $17.8 billion2017: $17.4 billion2018: $15.4 billion2019: $14.3 billion2020: $14.4 billion2021: $17.8 billion2022: $17.6 billion
Show the numbers
PeriodValue
2022$17.6 billion
2021$17.8 billion
2020$14.4 billion
2019$14.3 billion
2018$15.4 billion
2017$17.4 billion
2016$17.8 billion
2015$17.4 billion
2014$16.8 billion
2013$16.2 billion
2012$15.9 billion
2011$15.4 billion
2010$15.2 billion
2009$14.9 billion
2008$15.4 billion
2007$15.6 billion
2006$15.3 billion
2005$15.5 billion
2004$15.6 billion
2003$15.9 billion
2002$16.2 billion
2001$16.1 billion
2000$16.3 billion
1999$15.9 billion
1998$15.2 billion
1997$14.4 billion
1996$13.8 billion
1995$13.1 billion
1994$12.2 billion
1993$11.0 billion
1992$10.6 billion

Source: U.S. Census Bureau, Annual Retail Trade Survey · Employer firms by kind of business, current dollars · Agency label: Hobby, toy, and game stores

Employment · Quarterly Census of Employment and WagesLatest 136,665 · 2021-Q4
2019-Q1: 125,4642019-Q2: 122,4722019-Q3: 124,8222019-Q4: 148,3132020-Q1: 120,9742020-Q2: 91,3152020-Q3: 109,0012020-Q4: 131,8112021-Q1: 111,2532021-Q2: 111,0042021-Q3: 114,7962021-Q4: 136,665
Show the numbers
PeriodValue
2021-Q4136,665
2021-Q3114,796
2021-Q2111,004
2021-Q1111,253
2020-Q4131,811
2020-Q3109,001
2020-Q291,315
2020-Q1120,974
2019-Q4148,313
2019-Q3124,822
2019-Q2122,472
2019-Q1125,464

Source: U.S. Bureau of Labor Statistics, Quarterly Census of Employment and Wages · Private-sector jobs in the third month of each quarter

Employment · County Business PatternsLatest 104,990 · 2023
2017: 144,3202018: 143,8902019: 108,1162020: 106,2032021: 102,0222022: 107,3112023: 104,990
Show the numbers
PeriodValue
2023104,990
2022107,311
2021102,022
2020106,203
2019108,116
2018143,890
2017144,320

Source: U.S. Census Bureau, County Business Patterns · Paid employees in the pay period including March 12

Establishments · Quarterly Census of Employment and WagesLatest 10,583 · 2021-Q4
2019-Q1: 10,9142019-Q2: 10,8892019-Q3: 10,9522019-Q4: 10,9412020-Q1: 10,8902020-Q2: 10,7622020-Q3: 10,5762020-Q4: 10,5402021-Q1: 10,5212021-Q2: 10,6012021-Q3: 10,5232021-Q4: 10,583
Show the numbers
PeriodValue
2021-Q410,583
2021-Q310,523
2021-Q210,601
2021-Q110,521
2020-Q410,540
2020-Q310,576
2020-Q210,762
2020-Q110,890
2019-Q410,941
2019-Q310,952
2019-Q210,889
2019-Q110,914

Source: U.S. Bureau of Labor Statistics, Quarterly Census of Employment and Wages · Private ownership

Establishments · County Business PatternsLatest 8,803 · 2023
2017: 8,5392018: 8,4662019: 7,8822020: 7,7942021: 7,9622022: 8,4712023: 8,803
Show the numbers
PeriodValue
20238,803
20228,471
20217,962
20207,794
20197,882
20188,466
20178,539

Source: U.S. Census Bureau, County Business Patterns

Total wages in the quarter · Quarterly Census of Employment and WagesLatest $865.0 million · 2021-Q4
2019-Q1: $626.8 million2019-Q2: $613.0 million2019-Q3: $616.9 million2019-Q4: $713.8 million2020-Q1: $628.8 million2020-Q2: $413.0 million2020-Q3: $576.4 million2020-Q4: $763.4 million2021-Q1: $624.2 million2021-Q2: $660.8 million2021-Q3: $661.2 million2021-Q4: $865.0 million
Show the numbers
PeriodValue
2021-Q4$865.0 million
2021-Q3$661.2 million
2021-Q2$660.8 million
2021-Q1$624.2 million
2020-Q4$763.4 million
2020-Q3$576.4 million
2020-Q2$413.0 million
2020-Q1$628.8 million
2019-Q4$713.8 million
2019-Q3$616.9 million
2019-Q2$613.0 million
2019-Q1$626.8 million

Source: U.S. Bureau of Labor Statistics, Quarterly Census of Employment and Wages · Private ownership

Annual payroll · County Business PatternsLatest $2.5 billion · 2023
2017: $2.2 billion2018: $2.3 billion2019: $2.0 billion2020: $2.0 billion2021: $2.3 billion2022: $2.6 billion2023: $2.5 billion
Show the numbers
PeriodValue
2023$2.5 billion
2022$2.6 billion
2021$2.3 billion
2020$2.0 billion
2019$2.0 billion
2018$2.3 billion
2017$2.2 billion

Source: U.S. Census Bureau, County Business Patterns

The ledger

Every published measure

MeasureSourceLatestPeriodHistory
EmploymentPrivate-sector jobs in the third month of each quarterQuarterly Census of Employment and Wages136,6652021-Q42019-Q1–2021-Q4 · 12 published
EstablishmentsPrivate ownershipQuarterly Census of Employment and Wages10,5832021-Q42019-Q1–2021-Q4 · 12 published
Total wages in the quarterPrivate ownershipQuarterly Census of Employment and Wages$865.0 million2021-Q42019-Q1–2021-Q4 · 12 published
SalesEmployer firms by kind of business, current dollarsAnnual Retail Trade Survey$17.6 billion20221992–2022 · 31 published
Annual payrollCounty Business Patterns$2.5 billion20232017–2023 · 7 published
EmploymentPaid employees in the pay period including March 12County Business Patterns104,99020232017–2023 · 7 published
EstablishmentsCounty Business Patterns8,80320232017–2023 · 7 published
Annual payrollEconomic Census$2.2 billion20172017–2017 · 1 published
EmploymentPaid employees in the pay period including March 12Economic Census148,05920172017–2017 · 1 published
EstablishmentsEconomic Census8,50720172017–2017 · 1 published
FirmsEconomic Census4,66820172017–2017 · 1 published
Receipts (sales, shipments or revenue)All establishments, current dollarsEconomic Census$17.4 billion20172017–2017 · 1 published
SalesEmployer firms by kind of business, current dollarsMonthly Retail Trade Survey$2.1 billion2026-071992-01–2026-07 · 415 published

Breakdown

Industries within Hobby, Toy, and Game Stores

NAICSIndustrySizeEmployment
451120Hobby, Toy, and Game Stores$17.4 billionReceipts · 2017 · Economic Census104,9902023 · CBP

Sources

Where every number comes from

Figures are in current dollars and are the agencies’ own, revised when they revise. Each program defines its universe differently (employer firms, private ownership, all establishments), so figures from different sources are not meant to add up. This page is not endorsed by the Census Bureau, BEA or BLS. The same data is in the Palanor API (/v1/industries) and the MCP (palanor_get_industry). All industries.