Skip to content
PalanorPalanor

Size of the US Sporting Goods, Hobby, Musical Instrument, and Book Stores industry

NAICS 451, Sporting Goods, Hobby, Musical Instrument, and Book Stores. Every figure on this page was published by a federal statistical agency and carries its source and period. Palanor does not estimate: a period the agency didn’t publish shows as missing, and a figure it withheld shows as withheld. This is a NAICS 2017 code that the 2022 edition replaced; the Census surveys that still publish on the 2017 basis keep it alive.

Key figures

Receipts (sales, shipments or revenue)
$80.5 billion
2017 · Economic Census
All establishments, current dollars
Sales
$8.9 billion
2026-07 · Monthly Retail Trade Survey
Employer firms by kind of business, current dollars
Sales
$94.3 billion
2022 · Annual Retail Trade Survey
Employer firms by kind of business, current dollars
Employment
471,722
2023 · County Business Patterns
Paid employees in the pay period including March 12
Establishments
42,352
2023 · County Business Patterns
Firms
30,163
2017 · Economic Census

Over time

Sales, seasonally adjusted · Monthly Retail Trade SurveyLatest $9.0 billion · 2026-07
2011-08: $6.4 billion2011-09: $6.4 billion2011-10: $6.3 billion2011-11: $6.2 billion2011-12: $6.1 billion2012-01: $6.3 billion2012-02: $6.4 billion2012-03: $6.5 billion2012-04: $6.5 billion2012-05: $6.6 billion2012-06: $6.5 billion2012-07: $6.5 billion2012-08: $6.5 billion2012-09: $6.4 billion2012-10: $6.4 billion2012-11: $6.4 billion2012-12: $6.5 billion2013-01: $6.7 billion2013-02: $6.7 billion2013-03: $6.6 billion2013-04: $6.5 billion2013-05: $6.6 billion2013-06: $6.6 billion2013-07: $6.6 billion2013-08: $6.5 billion2013-09: $6.6 billion2013-10: $6.6 billion2013-11: $6.6 billion2013-12: $6.6 billion2014-01: $6.2 billion2014-02: $6.5 billion2014-03: $6.5 billion2014-04: $6.6 billion2014-05: $6.6 billion2014-06: $6.7 billion2014-07: $6.6 billion2014-08: $6.9 billion2014-09: $6.8 billion2014-10: $6.9 billion2014-11: $6.9 billion2014-12: $6.8 billion2015-01: $6.7 billion2015-02: $6.7 billion2015-03: $6.8 billion2015-04: $6.8 billion2015-05: $6.9 billion2015-06: $6.8 billion2015-07: $6.8 billion2015-08: $6.9 billion2015-09: $6.9 billion2015-10: $6.8 billion2015-11: $6.9 billion2015-12: $7.1 billion2016-01: $7.0 billion2016-02: $7.0 billion2016-03: $7.0 billion2016-04: $6.9 billion2016-05: $7.0 billion2016-06: $7.3 billion2016-07: $6.9 billion2016-08: $6.8 billion2016-09: $6.8 billion2016-10: $6.8 billion2016-11: $6.7 billion2016-12: $6.8 billion2017-01: $6.9 billion2017-02: $6.8 billion2017-03: $6.7 billion2017-04: $6.8 billion2017-05: $6.7 billion2017-06: $6.7 billion2017-07: $6.6 billion2017-08: $6.6 billion2017-09: $6.7 billion2017-10: $6.7 billion2017-11: $6.8 billion2017-12: $6.8 billion2018-01: $6.5 billion2018-02: $6.8 billion2018-03: $6.8 billion2018-04: $6.8 billion2018-05: $6.8 billion2018-06: $6.6 billion2018-07: $6.3 billion2018-08: $6.2 billion2018-09: $6.1 billion2018-10: $6.1 billion2018-11: $6.2 billion2018-12: $6.1 billion2019-01: $6.2 billion2019-02: $6.2 billion2019-03: $6.3 billion2019-04: $6.4 billion2019-05: $6.4 billion2019-06: $6.5 billion2019-07: $6.3 billion2019-08: $6.4 billion2019-09: $6.4 billion2019-10: $6.4 billion2019-11: $6.2 billion2019-12: $6.4 billion2020-01: $6.4 billion2020-02: $6.4 billion2020-03: $5.3 billion2020-04: $3.5 billion2020-05: $6.2 billion2020-06: $7.8 billion2020-07: $7.5 billion2020-08: $7.0 billion2020-09: $7.5 billion2020-10: $7.4 billion2020-11: $7.3 billion2020-12: $7.3 billion2021-01: $8.1 billion2021-02: $7.3 billion2021-03: $8.8 billion2021-04: $8.7 billion2021-05: $8.4 billion2021-06: $8.3 billion2021-07: $8.1 billion2021-08: $8.1 billion2021-09: $8.1 billion2021-10: $8.1 billion2021-11: $8.3 billion2021-12: $8.1 billion2022-01: $7.9 billion2022-02: $8.2 billion2022-03: $8.3 billion2022-04: $8.2 billion2022-05: $8.2 billion2022-06: $8.2 billion2022-07: $8.3 billion2022-08: $8.3 billion2022-09: $8.3 billion2022-10: $8.3 billion2022-11: $8.2 billion2022-12: $8.4 billion2023-01: $8.3 billion2023-02: $8.2 billion2023-03: $8.2 billion2023-04: $8.3 billion2023-05: $8.2 billion2023-06: $8.2 billion2023-07: $8.4 billion2023-08: $8.2 billion2023-09: $8.1 billion2023-10: $8.1 billion2023-11: $8.2 billion2023-12: $8.0 billion2024-01: $8.0 billion2024-02: $8.2 billion2024-03: $7.9 billion2024-04: $7.9 billion2024-05: $7.9 billion2024-06: $7.9 billion2024-07: $7.8 billion2024-08: $7.8 billion2024-09: $8.0 billion2024-10: $7.9 billion2024-11: $7.8 billion2024-12: $8.0 billion2025-01: $7.9 billion2025-02: $7.7 billion2025-03: $8.2 billion2025-04: $7.8 billion2025-05: $7.9 billion2025-06: $7.9 billion2025-07: $8.1 billion2025-08: $8.2 billion2025-09: $8.1 billion2025-10: $8.3 billion2025-11: $8.3 billion2025-12: $8.4 billion2026-01: $8.4 billion2026-02: $8.6 billion2026-03: $8.7 billion2026-04: $8.9 billion2026-05: $8.9 billion2026-06: $8.9 billion2026-07: $9.0 billion
Show the numbers
PeriodValue
2026-07$9.0 billion
2026-06$8.9 billion
2026-05$8.9 billion
2026-04$8.9 billion
2026-03$8.7 billion
2026-02$8.6 billion
2026-01$8.4 billion
2025-12$8.4 billion
2025-11$8.3 billion
2025-10$8.3 billion
2025-09$8.1 billion
2025-08$8.2 billion
2025-07$8.1 billion
2025-06$7.9 billion
2025-05$7.9 billion
2025-04$7.8 billion
2025-03$8.2 billion
2025-02$7.7 billion
2025-01$7.9 billion
2024-12$8.0 billion
2024-11$7.8 billion
2024-10$7.9 billion
2024-09$8.0 billion
2024-08$7.8 billion
2024-07$7.8 billion
2024-06$7.9 billion
2024-05$7.9 billion
2024-04$7.9 billion
2024-03$7.9 billion
2024-02$8.2 billion
2024-01$8.0 billion
2023-12$8.0 billion
2023-11$8.2 billion
2023-10$8.1 billion
2023-09$8.1 billion
2023-08$8.2 billion
2023-07$8.4 billion
2023-06$8.2 billion
2023-05$8.2 billion
2023-04$8.3 billion
2023-03$8.2 billion
2023-02$8.2 billion
2023-01$8.3 billion
2022-12$8.4 billion
2022-11$8.2 billion
2022-10$8.3 billion
2022-09$8.3 billion
2022-08$8.3 billion
2022-07$8.3 billion
2022-06$8.2 billion
2022-05$8.2 billion
2022-04$8.2 billion
2022-03$8.3 billion
2022-02$8.2 billion
2022-01$7.9 billion
2021-12$8.1 billion
2021-11$8.3 billion
2021-10$8.1 billion
2021-09$8.1 billion
2021-08$8.1 billion
2021-07$8.1 billion
2021-06$8.3 billion
2021-05$8.4 billion
2021-04$8.7 billion
2021-03$8.8 billion
2021-02$7.3 billion
2021-01$8.1 billion
2020-12$7.3 billion
2020-11$7.3 billion
2020-10$7.4 billion
2020-09$7.5 billion
2020-08$7.0 billion
2020-07$7.5 billion
2020-06$7.8 billion
2020-05$6.2 billion
2020-04$3.5 billion
2020-03$5.3 billion
2020-02$6.4 billion
2020-01$6.4 billion
2019-12$6.4 billion
2019-11$6.2 billion
2019-10$6.4 billion
2019-09$6.4 billion
2019-08$6.4 billion
2019-07$6.3 billion
2019-06$6.5 billion
2019-05$6.4 billion
2019-04$6.4 billion
2019-03$6.3 billion
2019-02$6.2 billion
2019-01$6.2 billion
2018-12$6.1 billion
2018-11$6.2 billion
2018-10$6.1 billion
2018-09$6.1 billion
2018-08$6.2 billion
2018-07$6.3 billion
2018-06$6.6 billion
2018-05$6.8 billion
2018-04$6.8 billion
2018-03$6.8 billion
2018-02$6.8 billion
2018-01$6.5 billion
2017-12$6.8 billion
2017-11$6.8 billion
2017-10$6.7 billion
2017-09$6.7 billion
2017-08$6.6 billion
2017-07$6.6 billion
2017-06$6.7 billion
2017-05$6.7 billion
2017-04$6.8 billion
2017-03$6.7 billion
2017-02$6.8 billion
2017-01$6.9 billion
2016-12$6.8 billion
2016-11$6.7 billion
2016-10$6.8 billion
2016-09$6.8 billion
2016-08$6.8 billion
2016-07$6.9 billion
2016-06$7.3 billion
2016-05$7.0 billion
2016-04$6.9 billion
2016-03$7.0 billion
2016-02$7.0 billion
2016-01$7.0 billion
2015-12$7.1 billion
2015-11$6.9 billion
2015-10$6.8 billion
2015-09$6.9 billion
2015-08$6.9 billion
2015-07$6.8 billion
2015-06$6.8 billion
2015-05$6.9 billion
2015-04$6.8 billion
2015-03$6.8 billion
2015-02$6.7 billion
2015-01$6.7 billion
2014-12$6.8 billion
2014-11$6.9 billion
2014-10$6.9 billion
2014-09$6.8 billion
2014-08$6.9 billion
2014-07$6.6 billion
2014-06$6.7 billion
2014-05$6.6 billion
2014-04$6.6 billion
2014-03$6.5 billion
2014-02$6.5 billion
2014-01$6.2 billion
2013-12$6.6 billion
2013-11$6.6 billion
2013-10$6.6 billion
2013-09$6.6 billion
2013-08$6.5 billion
2013-07$6.6 billion
2013-06$6.6 billion
2013-05$6.6 billion
2013-04$6.5 billion
2013-03$6.6 billion
2013-02$6.7 billion
2013-01$6.7 billion
2012-12$6.5 billion
2012-11$6.4 billion
2012-10$6.4 billion
2012-09$6.4 billion
2012-08$6.5 billion
2012-07$6.5 billion
2012-06$6.5 billion
2012-05$6.6 billion
2012-04$6.5 billion
2012-03$6.5 billion
2012-02$6.4 billion
2012-01$6.3 billion
2011-12$6.1 billion
2011-11$6.2 billion
2011-10$6.3 billion
2011-09$6.4 billion
2011-08$6.4 billion

Last 15 years shown; published since 1992-01, all of it in the API. · Source: U.S. Census Bureau, Monthly Retail Trade Survey · Employer firms by kind of business, current dollars · Agency label: Sporting Goods, Hobby, Musical Instrument, and Book Stores

Sales · Annual Retail Trade SurveyLatest $94.3 billion · 2022
1992: $40.1 billion1993: $42.7 billion1994: $47.1 billion1995: $50.1 billion1996: $53.0 billion1997: $54.6 billion1998: $57.3 billion1999: $60.8 billion2000: $64.4 billion2001: $65.4 billion2002: $66.0 billion2003: $67.1 billion2004: $69.8 billion2005: $71.9 billion2006: $75.2 billion2007: $77.5 billion2008: $77.3 billion2009: $74.5 billion2010: $75.1 billion2011: $75.3 billion2012: $77.6 billion2013: $79.2 billion2014: $80.2 billion2015: $82.1 billion2016: $82.9 billion2017: $80.5 billion2018: $75.7 billion2019: $74.5 billion2020: $78.0 billion2021: $94.9 billion2022: $94.3 billion
Show the numbers
PeriodValue
2022$94.3 billion
2021$94.9 billion
2020$78.0 billion
2019$74.5 billion
2018$75.7 billion
2017$80.5 billion
2016$82.9 billion
2015$82.1 billion
2014$80.2 billion
2013$79.2 billion
2012$77.6 billion
2011$75.3 billion
2010$75.1 billion
2009$74.5 billion
2008$77.3 billion
2007$77.5 billion
2006$75.2 billion
2005$71.9 billion
2004$69.8 billion
2003$67.1 billion
2002$66.0 billion
2001$65.4 billion
2000$64.4 billion
1999$60.8 billion
1998$57.3 billion
1997$54.6 billion
1996$53.0 billion
1995$50.1 billion
1994$47.1 billion
1993$42.7 billion
1992$40.1 billion

Source: U.S. Census Bureau, Annual Retail Trade Survey · Employer firms by kind of business, current dollars · Agency label: Sporting goods, hobby, musical instrument, and book stores

Employment · Quarterly Census of Employment and WagesLatest 575,702 · 2021-Q4
2019-Q1: 537,0552019-Q2: 531,0922019-Q3: 540,5732019-Q4: 590,6792020-Q1: 522,8512020-Q2: 415,9072020-Q3: 482,7172020-Q4: 548,8972021-Q1: 501,8442021-Q2: 513,6492021-Q3: 514,4212021-Q4: 575,702
Show the numbers
PeriodValue
2021-Q4575,702
2021-Q3514,421
2021-Q2513,649
2021-Q1501,844
2020-Q4548,897
2020-Q3482,717
2020-Q2415,907
2020-Q1522,851
2019-Q4590,679
2019-Q3540,573
2019-Q2531,092
2019-Q1537,055

Source: U.S. Bureau of Labor Statistics, Quarterly Census of Employment and Wages · Private-sector jobs in the third month of each quarter

Employment · County Business PatternsLatest 471,722 · 2023
2017: 535,1362018: 526,4092019: 477,4622020: 465,2182021: 449,5742022: 473,4482023: 471,722
Show the numbers
PeriodValue
2023471,722
2022473,448
2021449,574
2020465,218
2019477,462
2018526,409
2017535,136

Source: U.S. Census Bureau, County Business Patterns · Paid employees in the pay period including March 12

Establishments · Quarterly Census of Employment and WagesLatest 48,131 · 2021-Q4
2019-Q1: 48,7362019-Q2: 48,6432019-Q3: 48,7632019-Q4: 48,8712020-Q1: 48,3222020-Q2: 47,8992020-Q3: 47,8572020-Q4: 47,9252021-Q1: 47,5252021-Q2: 47,7992021-Q3: 47,8232021-Q4: 48,131
Show the numbers
PeriodValue
2021-Q448,131
2021-Q347,823
2021-Q247,799
2021-Q147,525
2020-Q447,925
2020-Q347,857
2020-Q247,899
2020-Q148,322
2019-Q448,871
2019-Q348,763
2019-Q248,643
2019-Q148,736

Source: U.S. Bureau of Labor Statistics, Quarterly Census of Employment and Wages · Private ownership

Establishments · County Business PatternsLatest 42,352 · 2023
2017: 45,0792018: 43,9362019: 42,5262020: 41,2202021: 41,1732022: 42,4872023: 42,352
Show the numbers
PeriodValue
202342,352
202242,487
202141,173
202041,220
201942,526
201843,936
201745,079

Source: U.S. Census Bureau, County Business Patterns

Total wages in the quarter · Quarterly Census of Employment and WagesLatest $4.2 billion · 2021-Q4
2019-Q1: $3.0 billion2019-Q2: $3.1 billion2019-Q3: $3.1 billion2019-Q4: $3.4 billion2020-Q1: $3.1 billion2020-Q2: $2.4 billion2020-Q3: $3.0 billion2020-Q4: $3.8 billion2021-Q1: $3.1 billion2021-Q2: $3.5 billion2021-Q3: $3.5 billion2021-Q4: $4.2 billion
Show the numbers
PeriodValue
2021-Q4$4.2 billion
2021-Q3$3.5 billion
2021-Q2$3.5 billion
2021-Q1$3.1 billion
2020-Q4$3.8 billion
2020-Q3$3.0 billion
2020-Q2$2.4 billion
2020-Q1$3.1 billion
2019-Q4$3.4 billion
2019-Q3$3.1 billion
2019-Q2$3.1 billion
2019-Q1$3.0 billion

Source: U.S. Bureau of Labor Statistics, Quarterly Census of Employment and Wages · Private ownership

Annual payroll · County Business PatternsLatest $12.6 billion · 2023
2017: $10.1 billion2018: $10.2 billion2019: $9.9 billion2020: $9.8 billion2021: $11.3 billion2022: $13.0 billion2023: $12.6 billion
Show the numbers
PeriodValue
2023$12.6 billion
2022$13.0 billion
2021$11.3 billion
2020$9.8 billion
2019$9.9 billion
2018$10.2 billion
2017$10.1 billion

Source: U.S. Census Bureau, County Business Patterns

The ledger

Every published measure

MeasureSourceLatestPeriodHistory
EmploymentPrivate-sector jobs in the third month of each quarterQuarterly Census of Employment and Wages575,7022021-Q42019-Q1–2021-Q4 · 12 published
EstablishmentsPrivate ownershipQuarterly Census of Employment and Wages48,1312021-Q42019-Q1–2021-Q4 · 12 published
Total wages in the quarterPrivate ownershipQuarterly Census of Employment and Wages$4.2 billion2021-Q42019-Q1–2021-Q4 · 12 published
SalesEmployer firms by kind of business, current dollarsAnnual Retail Trade Survey$94.3 billion20221992–2022 · 31 published
Annual payrollCounty Business Patterns$12.6 billion20232017–2023 · 7 published
EmploymentPaid employees in the pay period including March 12County Business Patterns471,72220232017–2023 · 7 published
EstablishmentsCounty Business Patterns42,35220232017–2023 · 7 published
Annual payrollEconomic Census$10.1 billion20172017–2017 · 1 published
EmploymentPaid employees in the pay period including March 12Economic Census539,20920172017–2017 · 1 published
EstablishmentsEconomic Census45,05420172017–2017 · 1 published
FirmsEconomic Census30,16320172017–2017 · 1 published
Receipts (sales, shipments or revenue)All establishments, current dollarsEconomic Census$80.5 billion20172017–2017 · 1 published
SalesEmployer firms by kind of business, current dollarsMonthly Retail Trade Survey$8.9 billion2026-071992-01–2026-07 · 415 published
Sales, seasonally adjustedEmployer firms by kind of business, current dollarsMonthly Retail Trade Survey$9.0 billion2026-071992-01–2026-07 · 415 published

Breakdown

Industries within Sporting Goods, Hobby, Musical Instrument, and Book Stores

NAICSIndustrySizeEmployment
4511Sporting Goods, Hobby, and Musical Instrument Stores$70.1 billionReceipts · 2017 · Economic Census419,9842023 · CBP
4512Book Stores and News Dealers$10.4 billionReceipts · 2017 · Economic Census51,7382023 · CBP

Sources

Where every number comes from

Figures are in current dollars and are the agencies’ own, revised when they revise. Each program defines its universe differently (employer firms, private ownership, all establishments), so figures from different sources are not meant to add up. This page is not endorsed by the Census Bureau, BEA or BLS. The same data is in the Palanor API (/v1/industries) and the MCP (palanor_get_industry). All industries.