Skip to content
The Real Rate Index50.4+0.00Palanor: Liquidity72.4-0.50Palanor: Inflation Pulse50.6-1.21Palanor: Geopolitical Stress53.2+0.03Palanor: US vs China49.4-0.23Palanor: Industrial Pulse67.5+0.00Palanor: Capital Tightness29.4+0.82Palanor: Consumer Confidence58.1+1.99Palanor: US Dollar Strength45.6-0.05Palanor: US Jobs Health44.80.00Palanor: Uncertainty Index43.9-0.25Palanor: Energy Transition41.0+0.03Palanor: Steward Confidence67.3+0.05Palanor: AI Substitution27.0-1.13Palanor: Recession Vocabulary26.1-0.91Palanor: Quit Pressure64.7-2.82Palanor: Reshoring Sentiment31.3-0.82Palanor: Geopolitical Anxiety28.2-0.99Palanor: Labor Heat70.9-0.10Cost Disease Spread33.00.00The Palanor Index35.0+0.48Rise of Socialism Index40.2-1.02The Mania Index88.60.00The Bubble Memory80.1-0.00The Long Watch90.30.00The Reshoring Index54.8+0.00The Hesitation Index30.0+0.20The Capital Return Index79.6-0.28The Discourse Index75.6-0.31Palanor AI Inference Cost Index74.3-0.08The Layoff Cycle Index35.3+0.04The AI Capex Race Index82.9-0.29The Boardroom Index87.8-0.20The Social Fabric Index44.90.00The Consumer Health Index40.6-0.13Capital Deployment Posture Index72.5-0.20Palanor: AI Margin Compression56.2+0.08Labor Hours Composite44.40.00Palanor: Risk Appetite58.4+0.42The Dollar Erosion Index67.1+0.18
PalanorPalanor

Size of the US Investment Advice industry

NAICS 52393, Investment Advice. Every figure on this page was published by a federal statistical agency and carries its source and period. Palanor does not estimate: a period the agency didn’t publish shows as missing, and a figure it withheld shows as withheld. This is a NAICS 2017 code that the 2022 edition replaced; the Census surveys that still publish on the 2017 basis keep it alive.

Key figures

Receipts (sales, shipments or revenue)
$40.1 billion
2017 · Economic Census
All establishments, current dollars
Employment
110,125
2023 · County Business Patterns
Paid employees in the pay period including March 12
Establishments
23,359
2023 · County Business Patterns
Firms
17,335
2017 · Economic Census
Annual payroll
$18.5 billion
2023 · County Business Patterns

Over time

How it has changed

Employment · Quarterly Census of Employment and WagesLatest 222,685 · 2021-Q4
2019-Q1: 196,3512019-Q2: 200,2632019-Q3: 197,8122019-Q4: 203,2792020-Q1: 200,3792020-Q2: 200,3232020-Q3: 200,2832020-Q4: 206,1642021-Q1: 206,2402021-Q2: 211,8722021-Q3: 212,8612021-Q4: 222,685
Show the numbers
PeriodValue
2021-Q4222,685
2021-Q3212,861
2021-Q2211,872
2021-Q1206,240
2020-Q4206,164
2020-Q3200,283
2020-Q2200,323
2020-Q1200,379
2019-Q4203,279
2019-Q3197,812
2019-Q2200,263
2019-Q1196,351

Source: U.S. Bureau of Labor Statistics, Quarterly Census of Employment and Wages · Private-sector jobs in the third month of each quarter

Employment · County Business PatternsLatest 110,125 · 2023
2017: 91,7332018: 103,7682019: 105,7992020: 104,8092021: 108,3882022: 110,8872023: 110,125
Show the numbers
PeriodValue
2023110,125
2022110,887
2021108,388
2020104,809
2019105,799
2018103,768
201791,733

Source: U.S. Census Bureau, County Business Patterns · Paid employees in the pay period including March 12

Establishments · Quarterly Census of Employment and WagesLatest 49,272 · 2021-Q4
2019-Q1: 41,9452019-Q2: 42,3692019-Q3: 42,8852019-Q4: 43,3462020-Q1: 43,5202020-Q2: 43,9542020-Q3: 44,7172020-Q4: 45,7012021-Q1: 46,1422021-Q2: 47,0542021-Q3: 48,0322021-Q4: 49,272
Show the numbers
PeriodValue
2021-Q449,272
2021-Q348,032
2021-Q247,054
2021-Q146,142
2020-Q445,701
2020-Q344,717
2020-Q243,954
2020-Q143,520
2019-Q443,346
2019-Q342,885
2019-Q242,369
2019-Q141,945

Source: U.S. Bureau of Labor Statistics, Quarterly Census of Employment and Wages · Private ownership

Establishments · County Business PatternsLatest 23,359 · 2023
2017: 19,2982018: 21,3322019: 22,2462020: 23,9722021: 24,2542022: 24,3032023: 23,359
Show the numbers
PeriodValue
202323,359
202224,303
202124,254
202023,972
201922,246
201821,332
201719,298

Source: U.S. Census Bureau, County Business Patterns

Total wages in the quarter · Quarterly Census of Employment and WagesLatest $13.5 billion · 2021-Q4
2019-Q1: $11.3 billion2019-Q2: $7.0 billion2019-Q3: $7.2 billion2019-Q4: $9.9 billion2020-Q1: $11.4 billion2020-Q2: $7.4 billion2020-Q3: $7.3 billion2020-Q4: $11.0 billion2021-Q1: $12.8 billion2021-Q2: $8.6 billion2021-Q3: $8.8 billion2021-Q4: $13.5 billion
Show the numbers
PeriodValue
2021-Q4$13.5 billion
2021-Q3$8.8 billion
2021-Q2$8.6 billion
2021-Q1$12.8 billion
2020-Q4$11.0 billion
2020-Q3$7.3 billion
2020-Q2$7.4 billion
2020-Q1$11.4 billion
2019-Q4$9.9 billion
2019-Q3$7.2 billion
2019-Q2$7.0 billion
2019-Q1$11.3 billion

Source: U.S. Bureau of Labor Statistics, Quarterly Census of Employment and Wages · Private ownership

Annual payroll · County Business PatternsLatest $18.5 billion · 2023
2017: $11.4 billion2018: $13.4 billion2019: $14.2 billion2020: $14.9 billion2021: $17.2 billion2022: $18.8 billion2023: $18.5 billion
Show the numbers
PeriodValue
2023$18.5 billion
2022$18.8 billion
2021$17.2 billion
2020$14.9 billion
2019$14.2 billion
2018$13.4 billion
2017$11.4 billion

Source: U.S. Census Bureau, County Business Patterns

The ledger

Every published measure

MeasureSourceLatestPeriodHistory
EmploymentPrivate-sector jobs in the third month of each quarterQuarterly Census of Employment and Wages222,6852021-Q42019-Q1–2021-Q4 · 12 published
EstablishmentsPrivate ownershipQuarterly Census of Employment and Wages49,2722021-Q42019-Q1–2021-Q4 · 12 published
Total wages in the quarterPrivate ownershipQuarterly Census of Employment and Wages$13.5 billion2021-Q42019-Q1–2021-Q4 · 12 published
Annual payrollCounty Business Patterns$18.5 billion20232017–2023 · 7 published
EmploymentPaid employees in the pay period including March 12County Business Patterns110,12520232017–2023 · 7 published
EstablishmentsCounty Business Patterns23,35920232017–2023 · 7 published
Annual payrollEconomic Census$11.6 billion20172017–2017 · 1 published
EmploymentPaid employees in the pay period including March 12Economic Census98,21120172017–2017 · 1 published
EstablishmentsEconomic Census19,13620172017–2017 · 1 published
FirmsEconomic Census17,33520172017–2017 · 1 published
Receipts (sales, shipments or revenue)All establishments, current dollarsEconomic Census$40.1 billion20172017–2017 · 1 published

Breakdown

Industries within Investment Advice

NAICSIndustrySizeEmployment
523930Investment Advice$40.1 billionReceipts · 2017 · Economic Census110,1252023 · CBP

Sources

Where every number comes from

Figures are in current dollars and are the agencies’ own, revised when they revise. Each program defines its universe differently (employer firms, private ownership, all establishments), so figures from different sources are not meant to add up. This page is not endorsed by the Census Bureau, BEA or BLS. The same data is in the Palanor API (/v1/industries) and the MCP (palanor_get_industry). All industries.